Last week’s album sales were the lowest recorded since Nielsen SoundScan began tracking album sales in 1991. At 3.97 million, it’s also the first time the number of weekly album sales has dipped below the 4 million mark.
Since last year, the number of album sales has been steadily dropping each quarter, totaling a 14.6% decline. Digital and track sales are also declining, dropping 11.7% and 12.8% respectively.
Multiple factors contributed to last week’s all time low: the top album, Wiz Khalifa’s Blacc Hollywood only sold 90,000 units (a figure below other top album releases this year), three other top 10 albums only sold 31,000 units a piece, and the year’s topselling soundtrack to Frozen has finally dropped from selling over 100,000 a week.
“Streaming is cannibalizing digital sales,” Billboard concludes. Some say streaming revenue has compensated for the loss; however, not all are in agreement, nor have all been affected equally. CD sales from mass merchants and chains are down by over 23% for the year.
One indie distribution executive described the problem as widespread, saying that many companies are falling behind on their revenue projections, which he believes is largely because “this year the bottom fell out of digital sales to a degree that we never anticipated.”
This trend just reiterates the need to for artists and labels to diversify their revenue streams and not rely so heavily on physical or digital sales. Audiences are becoming accustomed to renting their music rather than buying it, and that’s not likely to change anytime soon.
Make Pro Songs
There are 8 unique value-points inside the Sage Audio membership, so let’s go over each one so you can decide if it’s the right fit for you.
1. 50 Free Mastered Songs Per Year
- 50 free mastered songs per year with your own dedicated professional mastering engineer so you can get all your mixes sounding like professional songs.
- You’ll get your own dedicated Sage Audio mastering engineer to create custom masters that are specific to you and sound exactly how you want.
- Unlimited revisions with your dedicated Sage Audio mastering engineer. As a standard of our service, we are not happy until you are happy with the sound of your masters.
- All masters are delivered as commercial, industry-standard high-resolution 24-bit HD WAV masters so they will sound clean and clear on every platform.
2. 1-on-1 Mentorship
- The Sage Audio 1:1 Mentorship gives you direct access to us to answer all your questions and receive unlimited advanced mixing feedback directly from us.
- Unlimited direct access to us for in-depth discussions to help you improve your mixes and masters.
- Unlimited advanced mixing feedback with detailed suggestions for improvement.
- Fast communication to answer all your questions and get tailored guidance that’s specific to your needs.
3. Unlimited Mixing Feedback
- Unlimited mixing feedback so you can improve your mixes quickly.
- This is highly valuable - giving you access to a thriving community of mixing engineers who can provide feedback about what you can improve before sending your mix to be professionally mastered.
4. Sage Audio University™ (SAU) — (Mixing and Mastering Education Platform)
- SAU is a modern audio engineering education platform that includes in-depth mixing and mastering course curriculums that match the new music industry.
- SAU is designed for every experience level, ranging from first-time mixing engineers to advanced engineers. The techniques and concepts taught can be applied to any DAW to create industry-leading mixes without expensive software or plugins - and free plugin alternatives are suggested throughout every course curriculum.
- SAU course curriculums include Start-to-Finish session walkthrough lessons for multiple genres so you can follow along with your preferred genre.
- SAU Certification Document, which can be downloaded and showcased on your website, social channels, and portfolio for as long as you remain a member.
- Get first access to all future SAU course curriculums to continually build and refine your mixing and mastering skills as the industry evolves.
5. Mixing and Mastering Competitions
- Compete in Mixing Competitions and Mastering Competitions to win prizes and connect with friends and colleagues.
- This is a great collaborative way to improve your skills alongside both aspiring engineers and seasoned industry professionals.
6. Community
- The Sage Audio community is a tight-knit community of passionate audio engineers who can provide you with real-world mixing feedback, meaningful discussions, networking, collaborations, and more.
7. 70+ GB of Curated Sage Audio Downloadable Content, Including:
- 36 multitrack sessions spanning multiple genres for mixing practice.
- 57 un-mastered mixes spanning multiple genres for mastering practice.
- 62 Recommended Free Plugins List (vetted, tested, and approved, so you don’t have to).
- 39 Recommended Paid Plugins List (vetted, tested, and approved, so you don’t have to).
- 58 Sage Audio custom plugin presets to improve your mixes and masters.
- Sage Audio Membership Badge to showcase on your website, social channels, and portfolio.
8. 700+ Video Catalog
- Access 700+ in-depth Sage Audio mixing and mastering videos - curated and organized into playlists so you can take a deep dive into all aspects of audio engineering with thousands of hours of concise, expertly crafted Sage Audio videos to continually improve your mixing and mastering skills at your own pace.
