Category: Publicity

With countless musicians, bands, and artist out there it is important to stand out from the crowd in the music world. Marketing, advertising, merchandising, branding, touring, and countless other avenues are out there to help expand your musical empire. The key is knowing and understanding how to use these aspects for your benefit, which is what these articles will try to help you to achieve.

4 Tips for Releasing Your Album

Album sales have been declining steadily for the past decade, but that doesn’t mean you can’t sell your new album. The key to a successful album release today is to offer to your fans what the streaming experience cannot. Here are four tips for doing just that.

Top Artists Experiment With Album Release

Two of the biggest acts in music this month have decided to release their albums in very different ways. U2’s “Songs of Innocence” broke the record for largest album release ever by being offered free on iTunes. Meanwhile, Taylor Swift is banking the promotion of her new album “1989” on viral social media campaigns by throwing small house parties for her fans. Here’s what these two extremes means for album sales.

Bob Marley Album On Sale, Hits Top 10

After 30 years, Bob Marley’s most iconic album, “Legend,” has finally hit the top 10 on the Billboard 200 weekly list. The +1000% jump in sales was due to the album being made available for only $0.99 on the Google Play music store. The extreme discount of the album is part of a growing trend that seeks to boost album reach and concert sales.

Twitter’s New Buy Button

Twitter is launching a new buy button that will allow artists and businesses to sell music, merchandise and products directly to fans through a tweet. The feature will store users’ payment information and make purchasing new music directly from your favorite artists as easy as hitting a button on your smartphone. If there ever was a case for independent artists to use Twitter, this is it…

Two Unconventional Ways to Build an Online Fan Base

The Internet has afforded today’s musicians some incredible tools for connecting with and building a fan base. And, as online social equity becomes more and more of a status symbol in the music business, it’s never been more important for artists maintain and develop a strong social media following. Here are two less traditional tips for building up your Internet fan base.

What Are Performance Rights Organizations?

One of the trade-offs of having your music available everywhere via the Internet is not being able to monitor where and how your music is being used. Because of this, you could likely miss out on a lot of royalty money you’re owed. Thankfully there are performance rights organizations (PROs) that can help monitor, collect and distribute your royalty payments. Here’s some basic information on how PROs work and how they can help you monetize your music.

4 Top Online Distribution Services

Thanks to the numerous distribution channels available online, it’s easy to share and sell your music with the world. With the advent of distribution services to help you get your music in iTunes, Spotify, Google Play and others, there are a lot of options for publishing your music online. Here’s an overview of the costs and services offered by four of the most popular music distribution services.

New Tips for Making Money in Today’s Music Industry Pt. 2

For some, the term ‘music business’ seems like an oxymoron. While it’s not always easy to succeed professionally in music, it can certainly still be done. Following up on our post ‘New Tips for Making Money in Today’s Music Industry,’ here are two more suggestions for how you can take advantage of the ways that technology has transformed the music industry.

Album Art 101

If you self-publish your music, you may want to consider making your own album art. Creating it isn’t as difficult as it seems. By following these three tips you can produce a professional looking cover for your music on your own.

How to Edit ID3 Tags for MP3

If you’re distributing your music in MP3 format, you should take advantage of the ID3 tag technology that allows you to embed track names, album names, artist information, copyright, year and even album art into the MP3 file. This allows your fans to have all of the information they need to engage with your music and share it with others.