The music industry is better than ever, at least that’s what Taylor Swift thinks. In a recent OP-ED for the Wall Street Journal, the Grammy-winning / multi-platinum selling singer-songwriter wrote that while things have certainly changed, music will always remain to be a valuable art.
She says the challenges facing artists today, such as declining album sales, ought to be motivation for artists to work harder at producing music that resonates with fans.
In predicting the future of the industry, Swift also suggests that artists who have developed strong fan bases online through social media will be better positioned to receive record deals. And that there will be a lot more overlap and crossover between genres.
Artists will have to regularly look to new ways to engage and surprise their fans because of the nature of instant online sharing. Swift embraced this by incorporating different guest acts into her most recent tour.
Some have criticized the piece written by Swift, citing an understatement of how the support of big brands and two major country music organizations have played a significant role in the success of her and other country artists. On top of that, a winner-take-all market gives a disproportionate amount of sales and revenue to artists at the top of the market.
For artists looking for a takeaway from Swift’s piece, it’s a confirmation of the need to create a strong social media marketing strategy, as well as create a unique experiences for fans. Of course, there’s no formula for making it in tomorrow’s music industry. But when the world’s top selling artist shares some insight, it’s certainly worth consideration.
Make Pro Songs
There are 8 unique value-points inside the Sage Audio membership, so let’s go over each one so you can decide if it’s the right fit for you.
1. 50 Free Mastered Songs Per Year
- 50 free mastered songs per year with your own dedicated professional mastering engineer so you can get all your mixes sounding like professional songs.
- You’ll get your own dedicated Sage Audio mastering engineer to create custom masters that are specific to you and sound exactly how you want.
- Unlimited revisions with your dedicated Sage Audio mastering engineer. As a standard of our service, we are not happy until you are happy with the sound of your masters.
- All masters are delivered as commercial, industry-standard high-resolution 24-bit HD WAV masters so they will sound clean and clear on every platform.
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2. 1-on-1 Mentorship
- The Sage Audio 1:1 Mentorship gives you direct access to us to answer all your questions and receive unlimited advanced mixing feedback directly from us.
- Unlimited direct access to us for in-depth discussions to help you improve your mixes and masters.
- Unlimited advanced mixing feedback with detailed suggestions for improvement.
- Fast communication to answer all your questions and get tailored guidance that’s specific to your needs.
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3. Unlimited Mixing Feedback
- Unlimited mixing feedback so you can improve your mixes quickly.
- This is highly valuable - giving you access to a thriving community of mixing engineers who can provide feedback about what you can improve before sending your mix to be professionally mastered.
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4. Sage Audio University™ (SAU) — (Mixing and Mastering Education Platform)
- SAU is a modern audio engineering education platform that includes in-depth mixing and mastering course curriculums that match the new music industry.
- SAU is designed for every experience level, ranging from first-time mixing engineers to advanced engineers. The techniques and concepts taught can be applied to any DAW to create industry-leading mixes without expensive software or plugins - and free plugin alternatives are suggested throughout every course curriculum.
- SAU course curriculums include Start-to-Finish session walkthrough lessons for multiple genres so you can follow along with your preferred genre.
- SAU Certification Document, which can be downloaded and showcased on your website, and social channels.
- New course lessons are added every week with the latest knowledge and techniques so you can continually build and refine your audio engineering skills as the industry evolves.
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5. Mixing and Mastering Competitions
- Compete in Mixing Competitions and Mastering Competitions to win prizes and connect with friends and colleagues.
- This is a great collaborative way to improve your skills alongside both aspiring engineers and seasoned industry professionals.
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6. Community
- The Sage Audio community is a tight-knit community of passionate audio engineers who can provide you with real-world mixing feedback, meaningful discussions, networking, collaborations, and more.
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7. 70+ GB of Curated Sage Audio Downloadable Content, Including:
- 36 multitrack sessions spanning multiple genres for mixing practice.
- 57 un-mastered mixes spanning multiple genres for mastering practice.
- 62 Recommended Free Plugins List (vetted, tested, and approved, so you don’t have to).
- 39 Recommended Paid Plugins List (vetted, tested, and approved, so you don’t have to).
- 71 Sage Audio custom plugin presets to improve your mixes and masters.
- Sage Audio Membership Badge to showcase on your website, social channels, and portfolio.
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8. 700+ Video Catalog
- Access 700+ in-depth Sage Audio mixing and mastering videos - curated and organized into playlists so you can take a deep dive into all aspects of audio engineering with thousands of hours of concise, expertly crafted Sage Audio videos to continually improve your mixing and mastering skills at your own pace.
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