We've focused quite a bit of time on the Sage Audio mastering blog writing about marketing tactics independent artists can use to get their music heard by a more widespread audience. The subject has become increasingly more interesting in the past decade or so as the internet becomes more important in not only the marketing of independent music artists, but also the world of marketing and advertising in general.
That said, as one of the biggest artists in the world, Jay-Z may be the exact opposite of an independent artist. But the marketing strategy for his upcoming album, Magna Carta Holy Grail , is worth taking a look at by anyone in the music industry for its novel approach to not only marketing, but also album sales.
For instance, Jay has guaranteed himself one million sales in the first week of the album’s release , something that has never been done before. To do this, he partnered with Samsung, which has offered one million of its customers the opportunity to download an interactive Jay-Z mobile app that will allow them to download a free copy of the album before it is officially released.
It should be mentioned that news of this partnership and news of the album itself comes within a month of the album’s release date. Like his Watch the Throne partner Kanye West, Jay-Z is announcing the album near the actual release date to help combat leaking.
The album was initially announced during halftime at this year’s NBA Finals, and the following day Jay-Z tweeted a question many in the music industry had been asking.
"If 1 Million records gets SOLD and billboard doesn’t report it, did it happen? Ha. #newrules #magnacartaholygrail Platinum!!! VII IV XIII," he wrote.
It turns out Billboard will not count the one million album sales. The editorial director of the magazine, Bill Werde, said that "in the context of this promotion, nothing is actually for sale." He went on to say that the "ever-visionary Jay Z pulled the nifty coup of getting paid as if he had a platinum album before one fan bought a single copy."
Of course, the number of sales doesn’t really matter. The album will debut in the number one spot on Billboard anyway, and the more important point is that artists are moving albums with no traditional distribution involved at all.
The Samsung-Jay-Z partnership is being much hyped in the music industry, almost like the Radiohead “pay-what-you-want” release of In Rainbows back in 2007. After all, the Jay-Z/Samsung partnership is estimated to be worth around $30 million.
But like Radiohead’s strategy, it is not likely that anything in the industry will change overnight. However, more important is the indication of change. If the partnership proves to be a successful business move, it will get other artists on a large and small scale thinking about other ways to promote and sell their albums. And perhaps actual sales of the album will become less of a focus.
On another note, how good of an idea tying albums and artists more closely with corporate sponsors will be left up to each artist.
There are countless budget studios and AI software services claiming “instant audio-magic” — we do not offer these services.
We are not AI mastering. We are not SaaS (Software as a Service).
We are a long-standing audio engineering company staffed with seasoned professionals and have been providing professional audio engineering services for over two decades.
We listen to each client’s specific needs and then execute them with professional acumen.
We’re acutely focused on creating personalized results for each client’s specific needs, which can only be achieved with customized audio engineering services with personal working relationships.
If you’re not familiar with our company, review our studio and public history on Google here.
If you want to hear the quality of our work, review our portfolio here.
If you want to read certified reviews from customers who use our services, go here.
In short, we’re a niche audio engineering company that has stood the test of time, consistently providing personalized audio engineering services for over two decades.
If you’ve made it to this point in this letter and are looking for customized audio engineering services with personalized customer service specific to your needs — you’ve come to the right place.
SAGE AUDIO MEMBERSHIP$450 / month 67% Discount • Perpetual — Lock in your price before it increases
Unused masters accrue in your account — Additional masters can be purchased anytime
Unused consultations accrue in your account — Additional consultations can be purchased anytime
