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Like in several other aspects of life, the millennial generation is different when it comes to music consumption. Considering that they spend more money on music than most other generations, it’s important for artists to take notice of their trends.
The millennial generation is defined by individuals aged between 18-35 and they make up about a quarter of the US’s population, 40% of those being minorities. Nielsen’s report on millennials reveals some key trends that define this group’s listening habits.
They spend more money on music than the total market.
Even though 68% believe music should be free , they still account for 31% of total spending of money on music, most of which goes towards concerts and live events.
They are more apt to share what they like on social media.
Over 80% of millennials own a smartphone , and they are 20% more interested in apps that share their interests to a broader audience. Smartphone music accessibility is important to this group because they are looking for new ways to discover and share music. They listen to the same number of hours of music per week as other groups (19 hours), but because they are more inclined to share with others what they like via social media, you get more bang for your buck targeting this group.
They listen to streaming services more than other generations.
Forty-four percent of the general population listens to streaming services, whereas 50% of millennials do. They also prefer customizing their own playlists and use on-demand streaming more than the rest (18% compared to 14%).
They attend more music festivals and concerts than any other group.
With the drop of album sales , artists are turning more to live events to make money. If it’s the younger generation buying the tickets, it’s profitable to target them. Coachella has seen an increase in attendance by more than 400% since the festival’s opening in 1999.
They react more positively to music engagement via brand marketing.
Taylor Swift has escalated her career by engaging her young fan base through the “best friend” brand she promotes at every level. Her 12 million Instagram followers feel as though they know her intimately. Your branding will go further with this group. Millennials say that the more an artist shares about themselves online, the closer they feel to them.
The good news for musicians is that they like all kinds of music and they’re not defined by a particular genre, although according to the Pew Research Center , rock music and rap make the list for their top favorites.
Because of their propensity to share what they like and their willingness to spend more than other generations, millennials are the best target group for most artists looking to grow their fan base and revenue.
So, Why A Membership?
Let’s face it — trying to create professional mixes without the correct knowledge, tools, services, and network is like playing a concert with a broken instrument to an audience of no one.
That’s where the Sage Audio membership comes in — the membership gives you everything you need to create professional mixes consistently.
The membership is the secret to your success — it’s the difference between the 1,929,999,999 of poor-sounding mixes and the .00000002% of mixes that make people say 'WOW!"
There are 7 unique value-points included in your Sage Audio membership.
Let’s go over each one so you can decide if the membership is right for you.
1. Sage Audio University
- SAU Flagship Mixing Course: 23-video in-depth mixing course that reveals the little-known secrets of mixing and matches the needs of the new music industry.
- SAU Flagship Mastering Course: 19-video in-depth modern mastering course that dives into every nuance of making professional-sounding masters.
- SAU Pre-Mastering Course: Concise pre-mastering course that details the latest industry standards for preparing your mixes for mastering.
- SAU is designed for every experience level, ranging from budding mixing engineers to advanced engineers. The techniques and concepts taught can be applied to any DAW to create industry-leading mixes without expensive software or plugins - and free plugin alternatives are suggested throughout each course.
- Each SAU course includes Start-to-Finish session walkthrough lessons for multiple genres so you can follow along with your preferred genre.
- SAU Certification Document, which can be downloaded and showcased on your website and social channels.
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2. Private 1-on-1 Mentorship
- The Sage Audio private 1-on-1 Mentorship gives you direct access to us for advanced mixing feedback, in-depth discussions, and customized guidance that's tailored to your specific needs.
- Unlimited private access to us for advanced mixing feedback, where we provide detailed suggestions for improvement.
- Unlimited private access to us for in-depth discussions to help you improve every aspect of your mixes and masters.
- Customized guidance that’s tailored specifically to your needs.
- Fast communication so you can improve your skills quickly.
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3. Unlimited Mixing Feedback
- Unlimited professional mixing feedback directly from us so you can consistently improve your skills and create professional mixes.
- Mixing feedback is invaluable, and the Sage Audio membership gives you continual direct access to us for real-world feedback so you can improve every aspect of each of your mixes while you're in the process of mixing.
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4. 50 Free Mastered Songs Per Year
- 50 free mastered songs per year with your own dedicated professional mastering engineer so you can get all your mixes sounding like professional songs.
- You get your own dedicated Sage Audio mastering engineer to create custom masters that are specific to you and sound exactly how you want.
- Unlimited revisions with your dedicated mastering engineer. As a standard of our service, we are not happy until you are happy with the sound of your masters.
- All masters are delivered as commercial, industry-standard high-resolution 24-bit HD WAV masters so they will sound clean and clear on every platform.
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5. Community
- The Sage Audio community is a tight-knit community of passionate audio engineers who can provide you with additional real-world mixing feedback, meaningful discussions, networking, collaborations, and more.
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6. 70+ GB of Curated Sage Audio Downloadable Content
- 36 multitrack sessions spanning multiple genres for mixing practice.
- 57 un-mastered mixes spanning multiple genres for mastering practice.
- 62 Recommended Free Plugins List (vetted, tested, and approved, so you don’t have to).
- 39 Recommended Paid Plugins List (vetted, tested, and approved, so you don’t have to).
- 71 Sage Audio custom plugin presets to improve your mixes and masters.
- Sage Audio Membership Badge to showcase on your website, social channels, and portfolio.
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7. 800+ Video Catalog
- Access 700+ in-depth Sage Audio mixing and mastering videos - curated and organized into categories so you can easily take a deep dive into all aspects of audio engineering with thousands of hours of concise, expertly crafted Sage Audio videos to continually improve your skills at your own pace.
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