Pandora recently made a first-of-its-kind direct licensing deal with indie global rights agency Merlin. This direct licensing deal will result in more than 20,000 labels' and distributors’ artists getting more pay and play time on the top streaming service. This will also allow Merlin and Pandora to negotiate fees directly , no longer having to paythe rates set by the Copyright Royalty Board (CRB). Merlin CEO Charles Caldas expects to see “royalty payments increase significantly.”
In a similar fashion to some of the interactive features being pursued by Beats Music, Merlin’s artists will also have the opportunity to communicate directly with fans directly through their own channels and will have access to Pandora’s metadata for the first time. This will allow them to make better informed decisions about where to tour, which songs to release, and even concert set lists.
Although the music genome algorithm will still suggest songs, Merlin affiliates’ songs will show up more frequently and sooner in their listeners’ radio station streams. This means that Merlin artists Arcade Fire, Vampire Weekend, and Lenny Kravitz will potentially be able to be included on playlists sooner because of Merlin’s new lobbying influence. This is a groundbreaking deal for such independent artists, who make up about 10% of the overall US digital music market.
Pandora will continue to pay artists through SoundExchange that adheres to the guidelines set forth by the recent Digital Deals Declaration. They will also continue to allow artists to track their Pandora royalty earnings.
It’s speculated that this deal will boost Pandora’s relationship with artists, even after pushing legislation a couple years ago that would have cut the royalties it owed artists. At least that’s what Pandora’s hoping. It certainly seems like it’s a win-win for everyone.
So, Why A Membership?
Let’s face it — trying to create professional mixes without the correct knowledge, tools, services, and network is like playing a concert with a broken instrument to an audience of no one.
That’s where the Sage Audio membership comes in — the membership gives you everything you need to create professional mixes consistently.
The membership is the secret to your success — it’s the difference between the 1,929,999,999 of poor-sounding mixes and the .00000002% of mixes that make people say 'WOW!"
There are 7 unique value-points included in your Sage Audio membership.
Let’s go over each one so you can decide if the membership is right for you.
1. Sage Audio University
- SAU Flagship Mixing Course: 23-video in-depth mixing course that reveals the little-known secrets of mixing and matches the needs of the new music industry.
- SAU Flagship Mastering Course: 19-video in-depth modern mastering course that dives into every nuance of making professional-sounding masters.
- SAU Pre-Mastering Course: Concise pre-mastering course that details the latest industry standards for preparing your mixes for mastering.
- SAU is designed for every experience level, ranging from budding mixing engineers to advanced engineers. The techniques and concepts taught can be applied to any DAW to create industry-leading mixes without expensive software or plugins - and free plugin alternatives are suggested throughout each course.
- Each SAU course includes Start-to-Finish session walkthrough lessons for multiple genres so you can follow along with your preferred genre.
- SAU Certification Document, which can be downloaded and showcased on your website and social channels.
Yes, I want to join the membership now >
2. Private 1-on-1 Mentorship
- The Sage Audio private 1-on-1 Mentorship gives you direct access to us for advanced mixing feedback, in-depth discussions, and customized guidance that's tailored to your specific needs.
- Unlimited private access to us for advanced mixing feedback, where we provide detailed suggestions for improvement.
- Unlimited private access to us for in-depth discussions to help you improve every aspect of your mixes and masters.
- Customized guidance that’s tailored specifically to your needs.
- Fast communication so you can improve your skills quickly.
Yes, I want to join the membership now >
3. Unlimited Mixing Feedback
- Unlimited professional mixing feedback directly from us so you can consistently improve your skills and create professional mixes.
- Mixing feedback is invaluable, and the Sage Audio membership gives you continual direct access to us for real-world feedback so you can improve every aspect of each of your mixes while you're in the process of mixing.
Yes, I want to join the membership now >
4. 50 Free Mastered Songs Per Year
- 50 free mastered songs per year with your own dedicated professional mastering engineer so you can get all your mixes sounding like professional songs.
- You get your own dedicated Sage Audio mastering engineer to create custom masters that are specific to you and sound exactly how you want.
- Unlimited revisions with your dedicated mastering engineer. As a standard of our service, we are not happy until you are happy with the sound of your masters.
- All masters are delivered as commercial, industry-standard high-resolution 24-bit HD WAV masters so they will sound clean and clear on every platform.
Yes, I want to join the membership now >
5. Community
- The Sage Audio community is a tight-knit community of passionate audio engineers who can provide you with additional real-world mixing feedback, meaningful discussions, networking, collaborations, and more.
Yes, I want to join the membership now >
6. 70+ GB of Curated Sage Audio Downloadable Content
- 36 multitrack sessions spanning multiple genres for mixing practice.
- 57 un-mastered mixes spanning multiple genres for mastering practice.
- 62 Recommended Free Plugins List (vetted, tested, and approved, so you don’t have to).
- 39 Recommended Paid Plugins List (vetted, tested, and approved, so you don’t have to).
- 71 Sage Audio custom plugin presets to improve your mixes and masters.
- Sage Audio Membership Badge to showcase on your website, social channels, and portfolio.
Yes, I want to join the membership now >
7. 800+ Video Catalog
- Access 700+ in-depth Sage Audio mixing and mastering videos - curated and organized into categories so you can easily take a deep dive into all aspects of audio engineering with thousands of hours of concise, expertly crafted Sage Audio videos to continually improve your skills at your own pace.
Yes, I want to join the membership now >
