If you, like most folks these days, are on Twitter, you may have noticed the recent influx of some of the most legendary musicians onto the social networking site. Prince joined up recently, as did Robert Plant. Paul McCartney took the Twitter plunge quite some time ago, but has just created a new Instagram account that seems to primarily be used to support his upcoming album, New .
It’s no secret that social media is a great way for new and emerging artists to connect with their fans – in fact it has seemingly become an imperative part of most artist’s career these days. Still, it seems a bit surprising to see some of the members of music’s old guard joining in, though when it comes down to it they are using social media for the same reasons you should as a young artist.
Prince Tweets 2 U
Perhaps the most shocking addition to the Twitter-sphere is Prince, who’s aversion to all things internet has become legendary. While his past experience of controlling the internet has primarily taken the form of issuing takedown notices on YouTube, now he can control his internet brand more directly and also not come across as a digital control freak.
This is a great example of how you can use social media to both create and control your brand while displaying your own distinct personality.
Free Marketing 4 U
Perhaps the greatest thing about social media is that it provides a worldwide stage for you and your brand while being free. Obviously this is why so many artists take advantage of the social media platforms, but this also becomes a problem as it makes it hard to stand out from so many others.
But the best way to overcome this is to provide your audience with something they can’t get anywhere else; in other words, do whatever you can to attract attention. This means different things to different artists, and can range from giving away a free download of a song to offering a contest to win tickets to an upcoming show to anything else your fans will appreciate.
Fans Tweet Back 2 U
The obvious reason to create an active Twitter account is that it means you are going where your fans already are. However, the biggest problems most artists face is that they are not engaging enough to create a loyal following and fan base.
This applies to all social networks, and simply means that to effectively take advantage of the free marketing and promotion opportunities social media offers, you must be willing to actively participate on the platforms. While it’s unlikely that Paul McCartney himself is choosing his Instagram filters or that Robert Plant is personally logging onto Twitter (though, who knows?), the important thing is that their platforms are being actively updated. While you likely aren’t the position to hire somebody to take care of your social media for you, getting into the habit of regularly updating your accounts and conversing with fans is the first step in making sure you build a solid online following.
So, Why A Membership?
Let’s face it — trying to create professional mixes without the correct knowledge, tools, services, and network is like playing a concert with a broken instrument to an audience of no one.
That’s where the Sage Audio membership comes in — the membership gives you everything you need to create professional mixes consistently.
The membership is the secret to your success — it’s the difference between the 1,929,999,999 of poor-sounding mixes and the .00000002% of mixes that make people say 'WOW!"
There are 7 unique value-points included in your Sage Audio membership.
Let’s go over each one so you can decide if the membership is right for you.
1. Sage Audio University
- SAU Flagship Mixing Course: 23-video in-depth mixing course that reveals the little-known secrets of mixing and matches the needs of the new music industry.
- SAU Flagship Mastering Course: 19-video in-depth modern mastering course that dives into every nuance of making professional-sounding masters.
- SAU Pre-Mastering Course: Concise pre-mastering course that details the latest industry standards for preparing your mixes for mastering.
- SAU is designed for every experience level, ranging from budding mixing engineers to advanced engineers. The techniques and concepts taught can be applied to any DAW to create industry-leading mixes without expensive software or plugins - and free plugin alternatives are suggested throughout each course.
- Each SAU course includes Start-to-Finish session walkthrough lessons for multiple genres so you can follow along with your preferred genre.
- SAU Certification Document, which can be downloaded and showcased on your website and social channels.
Yes, I want to join the membership now >
2. Private 1-on-1 Mentorship
- The Sage Audio private 1-on-1 Mentorship gives you direct access to us for advanced mixing feedback, in-depth discussions, and customized guidance that's tailored to your specific needs.
- Unlimited private access to us for advanced mixing feedback, where we provide detailed suggestions for improvement.
- Unlimited private access to us for in-depth discussions to help you improve every aspect of your mixes and masters.
- Customized guidance that’s tailored specifically to your needs.
- Fast communication so you can improve your skills quickly.
Yes, I want to join the membership now >
3. Unlimited Mixing Feedback
- Unlimited professional mixing feedback directly from us so you can consistently improve your skills and create professional mixes.
- Mixing feedback is invaluable, and the Sage Audio membership gives you continual direct access to us for real-world feedback so you can improve every aspect of each of your mixes while you're in the process of mixing.
Yes, I want to join the membership now >
4. 50 Free Mastered Songs Per Year
- 50 free mastered songs per year with your own dedicated professional mastering engineer so you can get all your mixes sounding like professional songs.
- You get your own dedicated Sage Audio mastering engineer to create custom masters that are specific to you and sound exactly how you want.
- Unlimited revisions with your dedicated mastering engineer. As a standard of our service, we are not happy until you are happy with the sound of your masters.
- All masters are delivered as commercial, industry-standard high-resolution 24-bit HD WAV masters so they will sound clean and clear on every platform.
Yes, I want to join the membership now >
5. Community
- The Sage Audio community is a tight-knit community of passionate audio engineers who can provide you with additional real-world mixing feedback, meaningful discussions, networking, collaborations, and more.
Yes, I want to join the membership now >
6. 70+ GB of Curated Sage Audio Downloadable Content
- 36 multitrack sessions spanning multiple genres for mixing practice.
- 57 un-mastered mixes spanning multiple genres for mastering practice.
- 62 Recommended Free Plugins List (vetted, tested, and approved, so you don’t have to).
- 39 Recommended Paid Plugins List (vetted, tested, and approved, so you don’t have to).
- 71 Sage Audio custom plugin presets to improve your mixes and masters.
- Sage Audio Membership Badge to showcase on your website, social channels, and portfolio.
Yes, I want to join the membership now >
7. 800+ Video Catalog
- Access 700+ in-depth Sage Audio mixing and mastering videos - curated and organized into categories so you can easily take a deep dive into all aspects of audio engineering with thousands of hours of concise, expertly crafted Sage Audio videos to continually improve your skills at your own pace.
Yes, I want to join the membership now >
