A recent survey of the audio listening habits of Americans found that radio still makes up over half of overall content listened to, doubling the next best scoring medium in popularity.
The comprehensive study was just released last week by Edison Research and measured the listening habits of Americans with all major formats of audio.
According to the research, Americans listen to four hours and five minutes of audio a day on average. Radio is the dominant format with approximately 52.1% (which includes sports, talk, and news programs, as well as music) of the time. Owned music, including CDs and digital music files, and Internet Radio/Music rank second and third, respectively, with Sirius XM, TV Music Channels, and Podcasts trailing behind.
The results of the study demonstrate how radio has been able to maintain its position as the primary source of audio consumption despite the proliferation of subscription streaming services, like Prime Music and Youtube , headlining the news this week. In a similar study, Nielson, the global rating company, showed that the audience of radio listeners is at an all time high, 244.4 million people each week, up from 243.7 million last year. Reflecting the population trends of the country, African-American and Hispanic listeners are also at an all time high, over 71 million each week, making up over one third of overall of the radio audience.
The ongoing success of radio is likely do to the U.S. still being a largely commuter-based society, where listeners seem to prefer tuning in to the radio while driving over playing CDs or MP3s.
Successful artists like Mumford & Sons, Robert DeLong and Phoenix, in combination with touring, have made great efforts to have their music get more radio play. While other independent artists have had success in giving their music to DJ’s at college radio stations.
For aspiring producers and artists, you may get more reach by focusing on getting music on the radio over certain websites or streaming services. If you do get your music on air, make sure it’s professionally mastered so that your mix sounds optimal when broadcasted.
So, Why A Membership?
Let’s face it — trying to create professional mixes without the correct knowledge, tools, services, and network is like playing a concert with a broken instrument to an audience of no one.
That’s where the Sage Audio membership comes in — the membership gives you everything you need to create professional mixes consistently.
The membership is the secret to your success — it’s the difference between the 1,929,999,999 of poor-sounding mixes and the .00000002% of mixes that make people say 'WOW!"
There are 7 unique value-points included in your Sage Audio membership.
Let’s go over each one so you can decide if the membership is right for you.
1. Sage Audio University
- SAU Flagship Mixing Course: 23-video in-depth mixing course that reveals the little-known secrets of mixing and matches the needs of the new music industry.
- SAU Flagship Mastering Course: 19-video in-depth modern mastering course that dives into every nuance of making professional-sounding masters.
- SAU Pre-Mastering Course: Concise pre-mastering course that details the latest industry standards for preparing your mixes for mastering.
- SAU is designed for every experience level, ranging from budding mixing engineers to advanced engineers. The techniques and concepts taught can be applied to any DAW to create industry-leading mixes without expensive software or plugins - and free plugin alternatives are suggested throughout each course.
- Each SAU course includes Start-to-Finish session walkthrough lessons for multiple genres so you can follow along with your preferred genre.
- SAU Certification Document, which can be downloaded and showcased on your website and social channels.
Yes, I want to join the membership now >
2. Private 1-on-1 Mentorship
- The Sage Audio private 1-on-1 Mentorship gives you direct access to us for advanced mixing feedback, in-depth discussions, and customized guidance that's tailored to your specific needs.
- Unlimited private access to us for advanced mixing feedback, where we provide detailed suggestions for improvement.
- Unlimited private access to us for in-depth discussions to help you improve every aspect of your mixes and masters.
- Customized guidance that’s tailored specifically to your needs.
- Fast communication so you can improve your skills quickly.
Yes, I want to join the membership now >
3. Unlimited Mixing Feedback
- Unlimited professional mixing feedback directly from us so you can consistently improve your skills and create professional mixes.
- Mixing feedback is invaluable, and the Sage Audio membership gives you continual direct access to us for real-world feedback so you can improve every aspect of each of your mixes while you're in the process of mixing.
Yes, I want to join the membership now >
4. 50 Free Mastered Songs Per Year
- 50 free mastered songs per year with your own dedicated professional mastering engineer so you can get all your mixes sounding like professional songs.
- You get your own dedicated Sage Audio mastering engineer to create custom masters that are specific to you and sound exactly how you want.
- Unlimited revisions with your dedicated mastering engineer. As a standard of our service, we are not happy until you are happy with the sound of your masters.
- All masters are delivered as commercial, industry-standard high-resolution 24-bit HD WAV masters so they will sound clean and clear on every platform.
Yes, I want to join the membership now >
5. Community
- The Sage Audio community is a tight-knit community of passionate audio engineers who can provide you with additional real-world mixing feedback, meaningful discussions, networking, collaborations, and more.
Yes, I want to join the membership now >
6. 70+ GB of Curated Sage Audio Downloadable Content
- 36 multitrack sessions spanning multiple genres for mixing practice.
- 57 un-mastered mixes spanning multiple genres for mastering practice.
- 62 Recommended Free Plugins List (vetted, tested, and approved, so you don’t have to).
- 39 Recommended Paid Plugins List (vetted, tested, and approved, so you don’t have to).
- 71 Sage Audio custom plugin presets to improve your mixes and masters.
- Sage Audio Membership Badge to showcase on your website, social channels, and portfolio.
Yes, I want to join the membership now >
7. 800+ Video Catalog
- Access 700+ in-depth Sage Audio mixing and mastering videos - curated and organized into categories so you can easily take a deep dive into all aspects of audio engineering with thousands of hours of concise, expertly crafted Sage Audio videos to continually improve your skills at your own pace.
Yes, I want to join the membership now >
