Having a website can open-up many opportunities for independent artists. A website alone can bring about new interest, growth of your fan-base, and make you more accessible for people in the industry to reach.
Let’s start with looking at some DO’s -
Contact information :
Make sure your contact information is clear on your website so that fans and people in the industry have a good way to reach you. Also, make sure you daily check the email account that your “contact information” is associated with and respond within good time.
Social media links :
Strategically place links to the social media platforms your most active on.
Don’t over do it here with too many sites, that you make it hard for your audience to know where to look. There are so many different social media sites to utilize, but try and be strategic on what works best for you and your music. Remember the key is always showing the best representation of you and your music to your fans, potential fans, and people in the industry.
Some current top social media platforms our artists use are:
- Linked In
- Band camp
- Sound cloud
- Reverb nation
Bio information :
Give your audience an opportunity to learn more about you. Keep your bio interesting but concise. You can use your press page for an official feel, but give your bio some personality. Let your fans have a little insight into who you are or who your band is. Your fans will like getting to know you more. People tend to engage with and remember stories more than facts. Fill your bio with what your fans or potential fans will find interesting.
Give your fan base regular updates. Keep them engaged in what’s happening in the life of you and your band. This will be helpful space to announce releases, tours, and new media. But stay aware of the personal aspect here too. People like to get unique information and they like to be the first to get an underground scoop. Give your audience some backstage moments, talk about what your next song is, and why you wrote it. Make sure you keep updating this section so the fan expects and anticipates the next blog post.
A Press page :
This should include your photos, video’s, and press releases. Make sure this is the right content for a writer to use if they choose to cover you or your band.
Note: make sure all photos are Hi-Res and look professional and ensure your videos are on shareable platforms like You tube or Vimeo
Feedback section :
It’s good to give fans a place to reach back out to you. A great place for this is in the comment section on your blog. When they DO comment, make sure that you reply. Keeping your online community and constant engagement is great to show your fans you make the time for them and appreciate their loyalty.
Photos and Videos :
Have you ever heard the quote a picture is worth a thousand words? Then a video is worth a million…. Make sure your site has plenty of both. People in the industry will want to know how you look and sound live and fans always love watching a live performance. Again, focus on only high res and high quality professional photos and videos.
Call to action :
A call to action on your home page is a great way to get people’s attention and have them connect. For example, on our home page at Sageaudio.com our call to action is the orange button that says “upload your song here”. Keep your “call to action” visible on your site and on your home page. When creating your call to action, ask yourself what you’d want people to accomplish when they’re on your website. In the early stages of being an independent artist, it’s good to make this call to action directly about gaining fans or building your email list. Offering some type of incentive to gain their email permissions can’t hurt. This could be a free download or an exclusive unreleased video.
Your Music :
Obviously, having your music available to stream is a must for any artist’s site. It’s best to not only have this option on your home page but across multiple pages.
For more tips for musicians, visit our website at https://www.sageaudio.com/blog/
Sage Audio – Wise. Sound. Matters.