A recent survey of the audio listening habits of Americans found that radio still makes up over half of overall content listened to, doubling the next best scoring medium in popularity.
The comprehensive study was just released last week by Edison Research and measured the listening habits of Americans with all major formats of audio.
According to the research, Americans listen to four hours and five minutes of audio a day on average. Radio is the dominant format with approximately 52.1% (which includes sports, talk, and news programs, as well as music) of the time. Owned music, including CDs and digital music files, and Internet Radio/Music rank second and third, respectively, with Sirius XM, TV Music Channels, and Podcasts trailing behind.
The results of the study demonstrate how radio has been able to maintain its position as the primary source of audio consumption despite the proliferation of subscription streaming services, like Prime Music and Youtube , headlining the news this week. In a similar study, Nielson, the global rating company, showed that the audience of radio listeners is at an all time high, 244.4 million people each week, up from 243.7 million last year. Reflecting the population trends of the country, African-American and Hispanic listeners are also at an all time high, over 71 million each week, making up over one third of overall of the radio audience.
The ongoing success of radio is likely do to the U.S. still being a largely commuter-based society, where listeners seem to prefer tuning in to the radio while driving over playing CDs or MP3s.
Successful artists like Mumford & Sons, Robert DeLong and Phoenix, in combination with touring, have made great efforts to have their music get more radio play. While other independent artists have had success in giving their music to DJ’s at college radio stations.
For aspiring producers and artists, you may get more reach by focusing on getting music on the radio over certain websites or streaming services. If you do get your music on air, make sure it’s professionally mastered so that your mix sounds optimal when broadcasted.
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There are 8 unique value-points inside the Sage Audio membership, so let’s go over each one so you can decide if it’s the right fit for you.
1. 50 Free Mastered Songs Per Year
- 50 free mastered songs per year with your own dedicated professional mastering engineer so you can get all your mixes sounding like professional songs.
- You’ll get your own dedicated Sage Audio mastering engineer to create custom masters that are specific to you and sound exactly how you want.
- Unlimited revisions with your dedicated Sage Audio mastering engineer. As a standard of our service, we are not happy until you are happy with the sound of your masters.
- All masters are delivered as commercial, industry-standard high-resolution 24-bit HD WAV masters so they will sound clean and clear on every platform.
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2. 1-on-1 Mentorship
- The Sage Audio 1:1 Mentorship gives you direct access to us to answer all your questions and receive unlimited advanced mixing feedback directly from us.
- Unlimited direct access to us for in-depth discussions to help you improve your mixes and masters.
- Unlimited advanced mixing feedback with detailed suggestions for improvement.
- Fast communication to answer all your questions and get tailored guidance that’s specific to your needs.
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3. Unlimited Mixing Feedback
- Unlimited mixing feedback so you can improve your mixes quickly.
- This is highly valuable - giving you access to a thriving community of mixing engineers who can provide feedback about what you can improve before sending your mix to be professionally mastered.
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4. Sage Audio University™ (SAU) — (Mixing and Mastering Education Platform)
- SAU is a modern audio engineering education platform that includes in-depth mixing and mastering course curriculums that match the new music industry.
- SAU is designed for every experience level, ranging from first-time mixing engineers to advanced engineers. The techniques and concepts taught can be applied to any DAW to create industry-leading mixes without expensive software or plugins - and free plugin alternatives are suggested throughout every course curriculum.
- SAU course curriculums include Start-to-Finish session walkthrough lessons for multiple genres so you can follow along with your preferred genre.
- SAU Certification Document, which can be downloaded and showcased on your website, social channels, and portfolio for as long as you remain a member.
- Get first access to all future SAU course curriculums to continually build and refine your mixing and mastering skills as the industry evolves.
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5. Mixing and Mastering Competitions
- Compete in Mixing Competitions and Mastering Competitions to win prizes and connect with friends and colleagues.
- This is a great collaborative way to improve your skills alongside both aspiring engineers and seasoned industry professionals.
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6. Community
- The Sage Audio community is a tight-knit community of passionate audio engineers who can provide you with real-world mixing feedback, meaningful discussions, networking, collaborations, and more.
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7. 70+ GB of Curated Sage Audio Downloadable Content, Including:
- 36 multitrack sessions spanning multiple genres for mixing practice.
- 57 un-mastered mixes spanning multiple genres for mastering practice.
- 62 Recommended Free Plugins List (vetted, tested, and approved, so you don’t have to).
- 39 Recommended Paid Plugins List (vetted, tested, and approved, so you don’t have to).
- 58 Sage Audio custom plugin presets to improve your mixes and masters.
- Sage Audio Membership Badge to showcase on your website, social channels, and portfolio.
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8. 700+ Video Catalog
- Access 700+ in-depth Sage Audio mixing and mastering videos - curated and organized into playlists so you can take a deep dive into all aspects of audio engineering with thousands of hours of concise, expertly crafted Sage Audio videos to continually improve your mixing and mastering skills at your own pace.
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