Category: Publicity

With countless musicians, bands, and artist out there it is important to stand out from the crowd in the music world. Marketing, advertising, merchandising, branding, touring, and countless other avenues are out there to help expand your musical empire. The key is knowing and understanding how to use these aspects for your benefit, which is what these articles will try to help you to achieve.

Making the Scene: Nashville

As Nashville, aka Music City, grows over the years it has even been declared the New “It” City. Inspired by a recent book, the Sage Audio Mastering blog takes a look at what it takes to make it in Nashville. We explore tactics that definitely don’t work.

Great American Song Contest

The Great American Song Contest has awards for 50 winners in 10 categories and $10,000 in prizes. All entrants receive a detailed evaluation from their outstanding judges. The submission deadline is October 31, 2013.

Google+ to allow SoundCloud Embeds

While social media should be a great way to promote and share music, it often proves cumbersome in practice. Currently at the top of the social media heap, Facebook has never been too friendly to music artists wanting to share music. Google+ is looking to make social music sharing easier by allowing users and artists to embed SoundCloud songs directly on their profiles.

Indie International Songwriting Contest

The Indie International Songwriting Contest is one of the most environmental friendly songwriting competitions on the planet. It is the first of its kind to be conducted completely online and absolutely anonymous. There is over $50,000 awarded in useful prizes. Artists have the option to decide between a basic entry or a written critique from judges.

The Independent Artist’s Do’s and Don’ts of Releasing Songs

In today’s digital world, it can be hard to fight the urge to immediately release everything you write and record. While releasing new material for your fans can definitely be a good thing, it also doesn’t allow you to really live with your song before you make it available for public consumption. The new iPad app Tape from Focusrite makes this sharing process even easier. We look at whether this is a good thing.

Differences In Marketing From The Past To The Present

It is hard to figure out what the best way for an independent artist to market their music in the 21st century is. My Bloody Valentine and David Bowie did a great job marketing their albums because it came to shock their fans and albums were selling at even a relatively high price for a digital download. It is important to remember to promote music online and offline. Sometimes it might be a good strategy to even hide the fact you are recording an album and then shock the fans. There is no right or wrong way to market but just make sure you are making an effort to market and find the best way that suits you and your fans.

Advice On Getting A Record Deal From Ed Sheeran

Being an independent artist always has its setbacks whether you’ve made it in the spotlight yet or not. It’s what you’ve learned along the way that helps and keeps you working smart and hard to become the musician you want to be. Ed Sheeran is an artist who is just that. One that has been through his trials and tribulations and among many setbacks he knew who he was and who he wanted to be. He took his best critics and used that to his advantage. Stay focused, noticed and always be open minded to suggestions so that you can grow into the artist you were meant to be.