Sage Audio Articles

Farewell, iPod

The last true iteration of Apple's iconic and world-changing MP3 player, the iPod, has been retired. Last week, as Apple announced new iPhones and a forthcoming Apple Watch, the iPod Classic quietly disappeared from their online retail store. This marks the end of an era that redefined our music listening habits and launched Apple on its path to become the most valuable company in the world.

Twitter's New Buy Button

Twitter is launching a new buy button that will allow artists and businesses to sell music, merchandise and products directly to fans through a tweet. The feature will store users' payment information and make purchasing new music directly from your favorite artists as easy as hitting a button on your smartphone. If there ever was a case for independent artists to use Twitter, this is it...

Garth Brooks Tries Direct-To-Fans Model

One of the growing trends in music publishing is direct-to-fan sales. Artists of all calibers and levels of popularity look for new ways to create revenue in the face of declining album sales. Some artists like Garth Brooks have opted to skirt iTunes and sell their music through their own channels. While it can be a gamble, it can also mean bigger profits.

3 Tips to Make Virtual Drums Sound Better

Although the possibilities of working with a lot of virtual instruments are incredibly vast, one of the pitfalls is that your music can start to sound inorganic and manufactured. Drums especially can lack character when every note is a quantized sample. Here are three tips that you can use to make your sampled drums sound more realistic and more musical.

The Easiest Way to Learn Music Theory

Whether you're an amateur or expert producer, one of the most important disciplines is to study and learn from great music. There's now an online tool that can streamline that process and quickly teach the music theory behind thousands of pieces of music, Hooktheory. Here's how Hooktheory may completely upgrade your songwriting process.

HBO's 'Sonic Highways' Will Showcase Iconic Studios & Artists

HBO released a trailer for its new series 'Sonic Highways' last week and it looks like one of the coolest ways yet to experience the living history of American music. The 8-episode series premieres next month and will follow the Foo Fighters to historic studios in Los Angeles, New York, Chicago, New Orleans, Austin, Washington D.C., Seattle and Nashville as they record their forthcoming record of the same name.

Two Unconventional Ways to Build an Online Fan Base

The Internet has afforded today's musicians some incredible tools for connecting with and building a fan base. And, as online social equity becomes more and more of a status symbol in the music business, it's never been more important for artists maintain and develop a strong social media following. Here are two less traditional tips for building up your Internet fan base.

Getting Started With Headroom

Having enough headroom from recording is essential to the mixing and mastering process. Also, there's no better way to add headroom than from recording your tracks properly at the start. Here's why headroom matters, as well as two tips for creating headroom in your mix in the recording process.

SoundCloud is Getting Ads

SoundCloud has announced that it will implement advertisements into its streaming service. Similar to Youtube, the "On SoundCloud" service will allow users the option to allow audio ads to play before their tracks in exchange for a share of the ad revenue. While it will likely prove to be lucrative for some artists, others are decrying the move as a loss for indie artists to commercial interests.

Modern Producers Is A One Stop Shop

We're partnering with Modern Producers, a music production studio that makes high-quality loops, VSTs, plugins and custom vocal performances for producers of pop, hip-hop, EDM and orchestral music. With the tools offered by Modern Producers, anyone from seasoned producers to bedroom composers can find a unique element to take their music to the next level.

Friday May Become New Universal Album Release Day

Several key players in the music industry are negotiating a new international standard day for album releases. If adopted, all albums would be released on Friday in every country. The proposal is an effort to reduce piracy caused by albums being released in some countries days before they drop in others.

What Are Performance Rights Organizations?

One of the trade-offs of having your music available everywhere via the Internet is not being able to monitor where and how your music is being used. Because of this, you could likely miss out on a lot of royalty money you're owed. Thankfully there are performance rights organizations (PROs) that can help monitor, collect and distribute your royalty payments. Here's some basic information on how PROs work and how they can help you monetize your music.

How to Mix Piano Pt. 2

Tracking a great piano recording is only half the battle. Once you get to the mixing process, working with piano in the context of your other instruments requires some special attention–thanks to the piano's expansive range of tone and color. In our previous post we discussed some tips for adding EQ and compression to the acoustic piano recording in your mix. Here, we'll talk about using reverb and panning.

How to Mix Piano Pt. 1

The piano is one of the most versatile and expansive instruments to record and mix. It offers a massive amount of possible tones and timbres to work with. Because of this, mixing for piano can be a challenge of its own–especially when there are multiple instruments in your mix. To help you produce the best possible mix, here are some tips for adding equalization and compression to the piano in your mix.

The Future According to Taylor Swift

In a recent Wall Street Journal OP-ED, Taylor Swift shared an overall optimistic view of the future of the music industry. While new challenges certainly do exist for artists, the world's top-selling musician believes that the key to success in the future is doing a better job of engaging fans and creating memorable experiences for them.